Beige is the New Black: KoRo’s Stand Against Black Friday Overconsumption
The Challenge:
Black Friday has become a symbol of overconsumption, impulsive spending, and environmental strain. Instead of following the trend, KoRo chose to reaffirm its commitment to transparent pricing, mindful purchasing, and reducing food waste.
Black Friday has become a symbol of overconsumption, impulsive spending, and environmental strain. Instead of following the trend, KoRo chose to reaffirm its commitment to transparent pricing, mindful purchasing, and reducing food waste.
My Role:
As part of the Market Growth & Content Marketing team, I had the opportunity to contribute to this initiative by:
As part of the Market Growth & Content Marketing team, I had the opportunity to contribute to this initiative by:
Helping shape the campaign message—ensuring that our stance against overconsumption was communicated clearly and aligned with KoRo’s values.
Assisting in social media content creation, refining the wording and structure to make it engaging and informative.
Highlighting KoRo’s pricing transparency by explaining how our discounts work when needed—without relying on artificial sales tactics.
The Outcome:
The campaign resonated with KoRo’s community, sparking meaningful conversations about sustainable shopping habits.
It was rewarding to work on a campaign that encouraged a more mindful approach to consumption while staying true to KoRo’s mission.
This experience strengthened my skills in ethical brand storytelling, purpose-driven marketing, and consumer engagement, and I look forward to continuing to explore ways to create meaningful content.